Yi-Tan Call 256: Marketing with Meaning –

Bob Gilbreath of Bridge Worldwide (a member of the WPP network) is helping shift the historic “tell and sell” approach to one that adds value to people’s lives. Read more about it thru his book, site or twitter account — or join this call!

With Bob, let’s discuss:

  • How has advertising changed? How are advertisers seeing differently?
  • Where is meaning found? value? How can marketers participate?
  • What approaches work well? What is the new attitude?

Yi-Tan Tech Community Call 256 – Marketing with Meaning –

Yi-Tan Tech Community Call 256 – Marketing with Meaning –

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: